I provided an end-to-end UX consultation for Tripular, a tech start-up client in the tourism industry, and arrived at an MVP within 5 months. I focused on an extensible UI/UX design strategy for the brand and was in charge of language visualization, UX optimization, and seamless communication with software engineers.
I provided user experience research for Travelseekr, a mobile app designed for business travelers, to help the company sharpen its core competencies, improve brand recognition, and promote user engagement. I focused on user research that included feedback analysis, focus group studies, and competitive analysis. I provided interactive prototypes in Adobe XD to demonstrate the redesigned user interface, user journey, and personalization features.
I led an institutional research project for Norwegian Institute for Air Research and designed campaigns to promote awareness of air quality and pollution in Norway. I coached a 7-person lowerclassmen group in the Institute to adopt design thinking to develop products, experiences, and public policies. I co-designed a “Bysykkel” (Smart City Bike) program that uses smart bikes as a medium to encourage alternative transportation methods and inform air quality through sensors.
I assisted Dolo, a Chinese game development firm, to conduct market and user research for its mobile games. I identified user pain points, market trends, and engineering defects. I supported product research in strategic design making and usability studies to inform business roadmap and strategic alignment.